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The right way to BE UNIQUE

Futura

 

I firmly believe that a typeface, to be defined as modern, must be able to express new models, rather than replicate previous designs.

 

Paul Renner (1878 – 1956)

TYPOGRAPHER

Anima Linotype

Anima Linotype

Visible from the outside due to the subtle transparency of the acetate and made to an exclusive Good’s design, it reproduces - with an engraved inscription - the right way to look at things developed from right to left, like the lead lines produced by the traditional Linotype typographic machine, invented in 1886 and defined by Thomas Edison as The Eighth Wonder of the World.

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Colore Lenti

Lens Color

Seleziona il colore delle lenti.

Select the desired color.

  • colorGE001
  • colorGE001
  • colorGE002
  • colorGE003
  • colorGE004
  • colorGE005
  • colorGE006
  • colorGE007
  • colorGE008
  • colorGE009
  • colorGE010
  • colorGE011
  • colorGE012
  • colorGE013
  • colorGE014
  • colorGE015

Montatura

Frames

Seleziona la montatura desiderata.

Select the desired frame.



image Frame
image Frame

Inspiration

Our Futura frame style draws inspiration from the Futura typeface by the German designer Paul Renner (1928). It is inspired by the Bauhaus principles of rationalism and functionalism and developed starting from elementary geometric shapes such as equilateral triangles, circles and squares. The result is an elegant, simple, efficient and highly readable font: a perfect balance of tradition and innovation.

Description

Biocetate: the frame is in Mazzucchelli M49 bioacetate, 100% recyclable and biodegradable, without chemical agglomerates to avoid allergic reactions and its natural origin is also revealed to the touch with a pleasant “warm and silky effect”.

Front frame: the design of the frame re-proposes the key proportional ratios of the original typeface, striving for the simplicity and linearity that have made Futura so iconic and immortal. The controlled thickness of the horizontal and vertical lines makes this frame style compact and pleasingly tapered.

Temples: the sail-style temples owe their name to the shape that resembles a rudder tiller. The earpiece temple tip is pierced with an “O” inspired by Good’s branding

Curiosity

Futura rose to fame thanks to the Apollo 11 expedition. The plaque left on the moon in July 1969 after the first moon landing was engraved in this very character, which read in capital letters: “Here men from the planet Earth first set foot upon the Moon July 1969, A. D. We came in peace for all humankind”.

Specific

  • 100% handmade in Italy
  • 90 PIECES LIMITED EDITION
  • Mazzucchelli M49 bio-acetate, polished by hand
  • Details are all milled and manufactured by hand, through 60 processing steps